Creating a Visual Marketing Plan - Minette Riordan, Ph.D. (Shawn Mann)
Used as a contrasting color, black most often adds drama to whatever mood you want to cast. Colors can influence buyers and each color has its own list of associations that you can take advantage of in your marketing and advertising materials. Coca-Cola has been around for over a century, but its marketing campaigns through the ages have usually hinged on narratives that promote the drink as something exciting and something to be shared amongst friends and family.
While these colors represent popular choices that work for many businesses, the fact is that each has.
But a black and white color scheme automatically gives you contrast.
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By carefully selecting the appropriate colour, an advert can send out a powerful message to the viewer even before they have had time to read and understand what the advert is promoting. Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market. Natural and Universal Color Symbolism for Brands.
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